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Case study · Portfolio & e-commerce

TheFacetPixel

Where the photographs lead and become prints.

Sector
Creative & e-commerce
Location
Germany / Chicago · selling worldwide
Services
Web design, Development, E-commerce, Store set-up
Platform
WordPress · WooCommerce · Razorpay
TheFacetPixel homepage: a portrait filling the screen, photographed beneath a glass architectural walkway, with a minimal white navigation bar and the custom wordmark.
TheFacetPixel on a phone: the hero photograph with the line “Chicago Architectural Photography, Drone Films & Portraits”.
Scope
  1. Design
  2. Build
  3. Commerce
Practices
  • Experience
  • Technology
  • Brand
Built with

WordPress · WooCommerce · Razorpay

Interface

Objective

Give Sarthak’s photography a home where the images lead, and a store that sells them as prints to buyers anywhere.

Challenge

The work spans architecture, cityscapes, portraits and aerial cinematography, with a strong Chicago focus. A portfolio had to stay quiet enough for the images, while a separate store had to handle variants, currencies and checkout without feeling like a different brand.

Approach

Two sites, one identity. The portfolio is organised by discipline (Cityscape, Portrait and Drone), with editorial highlights, wallpapers, news and a kit guide. The store shares the wordmark and restraint but is built for commerce.

TheFacetPixel: “Explore photo styles” with three tall cards for Cityscape, Portrait and Drone.
Work organised by discipline: cityscape, portrait and drone.

Design

A white interface that feels like a gallery, a custom wide wordmark, large photographs with minimal chrome and tall rounded cards for the three disciplines.

Technology

WordPress for the portfolio; WooCommerce for the store with size and frame variants, wishlist and compare, Razorpay payments and a currency switcher.

  • WordPress
  • WooCommerce
  • Razorpay
TheFacetPixel: “Popular photography highlights”: Chicago river bridges at dusk, the skyline at night and the Chicago Theatre sign.
Highlights edited like a book, not a feed.
TheFacetPixel: a full-width aerial photograph titled “New York City skyline at sunset”.
Signature images given the whole screen.
TheFacetPixel shop: a “Wall art” grid of framed Chicago prints with price ranges and a currency selector.
The store: framed canvas, posters and prints.
TheFacetPixel shop: “Tech accessories”, desk mats and mouse pads printed with Chicago photographs.
Photographs extended into products.
TheFacetPixel on a phone: the hero photograph with the line “Chicago Architectural Photography, Drone Films & Portraits”.
TheFacetPixel on a phone: “Explore photo styles” with a Cityscape card showing Chicago at night.
Designed for phones, not shrunk to fit them.

Outcome

What shipped

  • Portfolio at thefacetpixel.com
  • Print store at thefacetpixel.shop
  • Galleries by discipline
  • Wall art, posters and tech accessories
  • Multi-currency pricing and checkout

Live at thefacetpixel.com · “Developed by Venuras” in the site footer

Practices involved

“Venuras captured the soul of TheFacetPixel with remarkable clarity and creative discipline. The website feels refined, immersive and true to my artistic identity.”

Portrait of SarthakSarthakPhotographer, TheFacetPixel

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